If you’re reading this article, it’s probably because you’re interested in the idea of starting your blog and make money from it. After all, it’s tempting. Who wouldn’t dream of writing about what they love, where they want and when they want it, and getting paid for it?
By itself, it’s completely possible to monetize a blog, and in some cases, even make it a full-time job. But despite everything, we must remain realistic. And the most important thing to know is probably that making money from a blog takes time.
Sometimes a lot of time. And that the success of his site is never certain.
You have to succeed in building an audience (those who will read your blog), to retain your readers, but also to monetize your content, which is no small feat.
I personally had to wait a year after creating Money to derive even significant additional income from it and more than two years to get started full time on it thanks to my husband’s support.
And I have continued to increase my income every month since, with a lot of learning (and especially a lot of mistakes).
Starting your blog and trying to make it a full-fledged business takes preparation and strategy.
In this article, I’ll share the different ways you can make money from a blog and the pros and cons of each method.
6 techniques to make money with a blog
1. Use your blog to highlight your freelance activity
Freelancing has become very popular in recent years. Freelancers are quite simply self-employed workers who do not have employment contracts in a defined company.
They will participate in missions, of varying lengths, with the clients and companies of their choice.
And if freelancing is very interesting for those who dream of autonomy, freedom, and variety, there remains the challenge of finding clients with whom to work.
Creating a blog is precisely a great way to make yourself known. If you have the skills to offer your services as a self-employed person, you necessarily have things to share through a blog. And a lot of freelancers go through this.
This is, for example, the case of Julie and Julia from I Don’t Think I Feel, who offer a lot of content intended to help companies and freelancers to develop their activity, which is precisely their activity! (#inception )
For example, if you are good at design, you can suggest a blog related to this topic, and at the same time, offer design services that you can promote on your site.
It is also a nice element of your portfolio to have if you plan to offer your services on freelancing platforms like Malt or Fiverr.
- You can make money quite quickly with your freelance activity, while other methods require a lot more patience to see results.
- You use the skills you already have
- Difficult to do part-time because you will have to both manage a blog + a freelance activity in addition to your work
- It is not passive income, as other methods of monetizing your blog can be.
2. Advertise on your blog
This is surely the most common idea when you wonder how to make money with your blog.
And for a good reason: you are probably very familiar with online advertising. In particular, the banners, these advertisements/images that you see displayed everywhere on the Internet sites (we call that the display ).
Typically, these banners work through a CPC (Cost Per Click – you get paid every time someone clicks on the ad) or CPM (Cost Per Thousand Impressions – you get paid a certain amount for 1000 ad displays). ).
But contrary to what one might think, the remuneration is meager, generally of the order of a few cents per click.
It will therefore be necessary to have a large enough audience for the advertising to be interesting to set up.
Here are the most popular systems for placing ads on your blog.
It is today the most popular network for placing display ads on its site.
In large part because the installation is straightforward, which allows you to start making money with your blog without having to be a professional coder or web designer.
The concept is the same as discussed above: Google AdSense places ads on your site (depending on the placements you choose), and you are then paid on a cost-per-click basis.
All you need to do is copy and paste code provided to you by Google to the places you want the ads to appear on your website. Google will then serve ads according to its advertiser catalog.
You have the option of excluding certain categories that you do not want to appear on your site, keeping in mind that this can impact your advertising results.
While this will make your job much easier, especially in the early days of your blog, you don’t have to go through ad networks like Google AdSense to advertise your site.
If you generate enough traffic and your blog starts to gain exposure, advertisers can approach you directly, asking you to place their ads on your site.
You also contact yourself, advertisers that you would like to highlight. Here, you will have to implement yourself, set your prices, and negotiate directly with them. Which, of course, takes more time.
- Almost exclusively passive income
- Very easy to set up and not very time consuming
- Income is often (very) low, especially through an advertising network like AdSense
- It can take away from professionalism, or impact the serious and/or aesthetic side of your blog, especially when you don’t choose what ads are displayed. Ads can also seriously slow down your site and therefore impact your performance.
3. Make sponsored or “advertorial” articles
With your blog, you have the possibility of highlighting sponsored articles.
They can take two forms:
- Articles that you write yourself, and in which you talk about the brand that pays you (sponsored articles)
- Articles are written by the brand, which you publish in its name on your blog after validation (what I call ad-editorial articles)
It is essential here that you only work with brands that are directly related to the theme of your blog and which will bring value to your readers.
Promoting a dog food brand on a web development blog is very likely to damage your credibility.
The rates you can offer will depend on the performance of your blog (number of page views, trust flow, etc.).
Warning: you must systematically indicate your articles when your content is sponsored or written by brands with financial compensation.
- Allows you to be remunerated quite easily (your rates will increase with the popularity of your blog)
- There are now many platforms to forge this kind of partnership with brands simply.
- Enables you to expand your content with sponsored articles
- Allows you to connect with influential brands in your field
- Here too, the tasks are difficult to automate, and the income is therefore not passive.
- It takes a lot of sorting to form partnerships that will help your site and your audience.
4. Do affiliate marketing
Affiliate marketing is a great way to make money with a blog … as long as you use it well.
Its operation is quite simple.
A business is looking to sell a product or service, and they agree to pay you a commission on each sale if the buyer is from your site.
To determine if this is the case, the company (or the affiliate platform) gives you a unique link that will allow you to know who comes from your blog and who buys from this link.
You can either place the link in your content, inside your articles, or through banners placed on your site, for example.
If a reader clicks on your link or banner and purchases the product you recommended, you receive a percentage of the sale or a set amount in euros.
Choose trustworthy and quality companies at the risk of losing your credibility with your readers.
You can either go through affiliate platforms via advertising networks like Amazon Partner or create direct partnerships with advertisers.
A great way to find brands offering affiliate partnerships is through a specialized platform.
The purpose of these platforms is to connect advertisers (brands) and publishers (you). This greatly facilitates the research, management, and integration of these partnerships on your blog.
Among the most popular (and the ones I prefer) is AWIN, which has a huge advertisers catalog.
As the name suggests, Amazon Partner is quite simply the affiliate program offered by Amazon.
It offers bloggers the opportunity to earn commissions by advertising products sold by Amazon on your site.
Here too, you can retrieve a tracking link for any product sold by Amazon.
If someone clicks the link on your blog, goes to Amazon, and purchases the item (or even other items in the same session), the sale is credited to you, and you earn a commission.
You can, for example, promote Amazon products by embedding a product catalog on your site, adding product links in your blog posts, creating “reviews” of different products, or with a Resource page (like ours, which also has affiliate links).
However, the commissions remain quite low compared to what other advertisers can offer.
- Allows you to passively generate income (apart from adding or removing programs)
- Allows your audience to discover products or services that solve some of their problems
- Here too, you will need a large enough audience to generate good income.
- You are dependent on the different programs. If they decide to close the program or lower the conditions, there is usually nothing you can do about it, impacting your income overnight.
5. Create and sell your products (physical or digital)
Affiliation is about promoting the products or services of other people or businesses on your site.
But you also have the possibility to create your own products, physical or digital, and to highlight them thanks to your blog!
For example :
- Various products (clothes, accessories, books, … there are a lot of things to sell in eCommerce)
- Online courses/training
- Photos or other digital products
Blogs are a perfect place to sell electronic books or eBooks.
EBooks are simply books sold digitally. They often want to be shorter than classic books (although this is not necessarily the case).
If you have regular readers, some of them will probably be interested in the idea of digging into the subject of your site even more in-depth, even if it means having to pay a few dollars.
Especially when you already have a lot of free content on your blog, add value to your audience daily.
And eBooks are one of the most popular forms of information products sold by online entrepreneurs today.
Just be sure to bring new information or approach the subject from another angle – not just to sell a recap of what your readers have already read on your blog.
The ebook’s advantage is that you don’t have all of the costs associated with writing and publishing a traditional book. Neither the stocks nor the shipment to be managed or delegated!
Another profitable way to monetize a blog, even one with a small audience, is to create and sell online courses or training.
More and more people are turning to online courses. And one of the main criticisms of this mode of sale is that “today you can find everything for free on the internet.”
In itself, this is not wrong. But I personally prefer to pay for training with a content creator I trust, who will sort the information, highlight the most important, and organize it into a real action plan, rather than spending hours browsing the web to do it all myself.
People like to buy courses online, even when they can find the same information for free, simply because they like the simplicity.
Online courses also have a higher perceived value than blog posts alone so that you can monetize them quite easily.
- You have complete control over the products you promote
- You are not dependent on an outside brand and its decisions in your business
- You do not necessarily need to have a maxi-audience: it suffices above all that it be sufficiently engaged
- You are less limited in your income possibilities
- You must make sure to offer quality products at the risk of discrediting yourself in front of your audience.
- The time spent creating the products is much more important than through affiliate or simply placing advertising on your site.
Coaching is a fairly quick and easy way to put your expertise to good use. And just like freelancing, your blog is one of the showcases that will allow you to make yourself known.
Just having a quality blog can position you as an expert in a specific area. And some people are willing to pay for personalized advice directly from you.
Of course, the prerequisite will be to have real skills in the field in which you want to become a coach. But you will also need to work on your coaching skills themselves.
The goal is to help and support people as well as possible, and that what they gain with your coaching is well worth the price spent.
To promote your coaching offer, you can create a sales page on your blog with your offers and mention that you offer these services at the bottom of your articles.
And it does not just sports coaches out there – there are many areas you can offer coaching services!
Of course, finding clients will be more difficult at first. Demonstrating your expertise takes time. Don’t hesitate to showcase your social media skills, which can also help you find new readers.
- You can offer your coaching services even with a fairly small audience (as long as it is engaged enough)
- You develop your skills at the same time as your services, which can be an advantage professionally.
- You will need to take the time to develop your expertise so that your audience can trust you.
- You must be an expert in your field, your decisions having the potential to impact the lives of your clients depending on the subject discussed.
How to launch your blog (to monetize it later)?
The hardest part when looking to start a blog is often getting started.
Especially because we find ourselves easily overwhelmed with doubts and the fear of not doing “well enough.”
The trick is to get started because, in any case, the only way to learn quickly enough is to make mistakes. This is really the lesson I learned the most from my Money creation adventure.
As for the blog creation strategy itself, I advise you to read dedicated articles, but here is an overview of the essential steps:
- Choose the right niche for your blog, not too broad (” lifestyle “) nor too niche.
- Find a platform to create your blog (I especially recommend WordPress or Squarespace )
- Write! And don’t be afraid to post articles that aren’t “perfect” because they never really will.
- Focus on one particular traffic source (social media, Google search, etc.)
- Create an email list as soon as possible
- Share with other bloggers in your field, and don’t be afraid to put yourself forward.
In summary: what to remember to earn money with your blog
Blogging is an advantageous experience and can be personally and financially as long as you are patient.
If you listen to what your audience is asking for, create great content. And monetize your blog with the ideas above. You may one day be able to blog full time.