Cookies are files that are lodged in Internet users’ browsers. Usually, these just need a single click to accept cookies and their terms of use. Sometimes, Internet users are not even aware of the presence of cookies in their browsers. Yet, these files are of utmost importance. In affiliation, cookies are used for various purposes. In fact, it is important to know the role of cookies to use them wisely. What is affiliation? How are cookies used in affiliation? What does the affiliate click allow? And how do affiliate cookies work? These are all questions to which the present will provide clear and precise answers.

Affiliate click: What is affiliation?

The concept of affiliation is not complicated to define. In fact, affiliation is a concept that has existed since the dawn of time. However, its use on the Internet is recent. Indeed, it is a business that involves 3 people: the merchant, the affiliate, and the buyer. Affiliate marketing finds its place among the classic disciples of online marketing.

Membership consists of promoting products or services for a fee on each sale or each customer as the case may be. In fact, it represents a marketing tool that gives excellent results. The concept, therefore, involves the affiliate and the advertiser.

  • Affiliate

Usually, the affiliate is a blogger or website owner who has a large following. It can also be an Internet user present on social networks. The crux of making affiliate or generating affiliate clicks has an engaged community.

  • The advertiser

The advertiser is usually an entrepreneur or a company that has a product to sell. The latter can be physical or digital. It can therefore be a book, online training, subscription, or software. The affiliation process takes place in three stages. First, the affiliate advertises or promotes the advertiser’s product to their community. Then, the latter clicks on the affiliate link to access the offer. If the product interests Internet users, they can buy it or subscribe to a subscription. In doing so, the seller pays commissions to the affiliate. It should be noted that each affiliate link has a tracking code to identify the visitor and the origin of the affiliate link.

The sale of articles on websites, therefore, represents the main objective of affiliation. In fact, it took about 20 years for it to really grow and become a critical strategy in e-marketing. To make affiliation, it is necessary to master how it works. What then is the affiliation mode of operation?

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Affiliate clickHow does the affiliation work?

First of all, this marketing model brings into play two partners, namely: the affiliate and the affiliate. Any merchant or advertiser wishing to sell their services or products on the Internet adopts certain strategies. He advertises and offers commissions which vary according to the regulations. Thus, the affiliate or the Internet site operator makes available to the advertiser his site and his advertising page. He plays the role of intermediary between the advertiser and potential customers.

For this, he set up an affiliate link or built advertising banners to direct customers to the advertiser’s website. When they click on his links, he receives commissions that are already established upstream. There are also affiliate networks or companies that play the role of intermediaries.

Cookies are responsible for informing advertisers about customers who visit their site through an affiliate link. If the visitor makes a purchase through the affiliate link, the merchant pays the agreed commission to the affiliate. Affiliate marketing can also be done by email (Mailings, Newsletter). It can also be done via social networks. Membership involves income. So, by what means do affiliates pay affiliates?

What are the modes of remuneration in affiliation?

Depending on the objectives set by the affiliate, there are 03 types of remuneration. We have the click program, the commission program, and the profile program.

The click-through program (CPC)

The cost per click is the term used in affiliation to designate your commission when a single click has been taken into account. It is a very little used monetization technique by sellers. On the other hand, on the search engine side, it is widely used. As soon as the visitor clicks on the affiliate link, he is automatically transformed into a potential customer of the seller. The affiliate then receives the commission generated for each click.

The commission-based program (CPA) 

It is used to designate the commission earned on the total amount of a sale. This is the type of remuneration that is used the most.

Commission on sale

The affiliate link redirects the visitor to the merchant’s site. When the customer makes a purchase, the affiliate receives a commission on the sale of the product. This commission can be a lump sum or a percentage. The implementation of this type of remuneration is strongly recommended.

Recurring commission on the sale

It has the same principle as the commission on sales. The difference between the two concepts is that the seller offers the subscription offer. Thus, the affiliate will receive a commission as long as the customer’s subscription is valid. For the affiliate, this system is the most beneficial.


The program in profile

The cost per lead is used to denote a fixed commission or a conversion by a form. For example, the visitor can complete a registration form or a pre-established form when redirected to the advertiser’s site. In doing so, he becomes a prospect for the latter. The affiliate then receives a commission for the service rendered.

Cookies are small text files that are stored by the web tool of the visitor who accesses a site. They make it possible to record information on the choices or routes of the visitor on a site. In fact, cookies allow sites to recognize visitors. Thus, they can be used to optimize the visitor’s journey. From now on, it becomes possible to make offers and offer tailor-made services to visitors.

How an affiliate click works

There are several types of affiliate clicks. We have :

The gross click

It is a term that is often used to make affiliate reports. The visitor of your site has the possibility of making several clicks on your affiliate link (which is found on an image, on a page, or present in a text). The number of raw clicks represents the number of times the visitor clicked on your affiliate link. Your dashboard gives you a summary of raw clicks versus unique clicks. This, therefore, allows you to have an idea of ​​the activities of your affiliate link.

Fraudulent click

It is much more about pay-per-click (PPC) type affiliate programs. The concept refers to the fact that the affiliate uses schemes to aid programs to get automated clicks to boost their commissions. These clicks are of no interest to the affiliate, especially since the traffic obtained is false and will not generate sales. By accumulating fraudulent clicks, the affiliate will be banned from the program. Therefore, it will be fired from the affiliate platform.

Click-Through Rate (CTR)

It represents the number of times visitors made clicks on the affiliate link you placed. It is expressed as a percentage. For example, if your banner ad attracted 100 internet users but only had one click, your CTR is 1%. In other words, one Internet user clicked on the link among the 100 who saw the advertisement.


It is the opposite of raw click. The visitor is only entitled to one click. Even if he makes several clicks, only one will be counted.

The cookie is the key to any affiliate system and, therefore, to the remuneration of affiliates.

Post-click cookie

A cookie is placed on the visitor’s computer as soon as he clicks on an affiliate link or on an advertisement. This post-click cookie has a lifespan of 30 days. Thus, if the visitor makes a purchase during this period, the affiliate credits the affiliate’s account. The latter receives a commission in exchange.

Post-view cookie

This method complements the post-click method. “Post-view” cookies are also called “post-impressions.” Even if the visitor does not click on the advertisement or on the affiliate link, these cookies are placed on his computer from the moment he is targeted in an affiliate campaign. Its lifespan is shorter than that of the post-click cookie. It is for 7 days.

The post-view cookie makes it possible to know the visits or the transformations resulting from an advertising element.

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Affiliate click: What is an affiliate platform?

It is a technical solution allowing affiliates to participate in an affiliate program. On the affiliate side, the platform offers an interface for managing affiliates. It also allows affiliates to take stock of commissions. The program set up on affiliate platforms makes it possible to credit affiliate accounts when visitors who click on their links are qualified.

Use of clicks on platforms

The term affiliate click is much more of a visual marker. It is a tool that proves its effectiveness in helping you increase your web presence. Thus, it allows you to interact with your potential customers. Specifically, clicks reinforce your brand image. You can use affiliate clicks to increase your presence and visibility on the internet to build awareness of your brand.

However, you should look for clicks that are recognized and related to the target audience or to your business.

What can we remember?

Cookies are great affiliate and marketing tools. Also, they allow you to improve your browsing on the Web. Being files that get embedded in browsers, most Internet users are not even aware of their presence. In fact, cookies collect information on the journey of Internet users when they are online. This is also the reason why there is a privacy policy around their uses. The affiliate click allows you to generate traffic and redirect your visitors to your affiliate’s site. It saves you money if they make purchases.